AI visibility baseline
Review public signals around your website, services, locations and existing search presence to identify the most useful priorities.
04 / GEO + AEO
GEO and AEO help make a business’s services, expertise, location and evidence clearer to search engines and AI-led answer experiences.
Discuss your projectThe starting point
Prospective customers increasingly ask search tools and AI assistants for explanations, comparisons and recommendations. A business is easier to understand when its website clearly explains what it does, who it serves, where it operates and the evidence behind its expertise.
What we can help with
Scope is agreed around your business objective, current setup and the level of support needed after implementation.
Review public signals around your website, services, locations and existing search presence to identify the most useful priorities.
Improve crawlability, metadata, internal linking, service-page structure and structured data so the site communicates accurate information more consistently.
Restructure priority pages around the questions prospects genuinely ask, with clearer explanations, useful evidence and information that is easy to follow.
Review the consistency of business identity, locations, services and public proof across the website and relevant platforms.
Track agreed visibility indicators, assess what changes and prioritise the next meaningful improvement over time.
How we work
We keep the work connected to the outcome, the people who need to use it and the decisions needed for a dependable handover.
Establish the current visibility baseline and identify gaps in clarity, evidence and technical structure.
Implement the priority website, content and business-information improvements.
Review what changes, refine the next priorities and strengthen useful signals over time.
When this is a good fit
Straight answers
SEO improves a site’s visibility in search results. GEO and AEO describe work focused on helping content and business information appear more clearly in generative and answer-led search experiences. The foundations overlap: helpful content, technical quality and credible information.
No. It complements sound SEO. The most durable approach is to improve the information, structure and evidence people need while maintaining a technically strong, crawlable website.
No. Search and AI platforms make their own decisions. The service improves the clarity and credibility of the signals they may use; it does not promise a particular platform outcome.
A practical next step